Inspire,

Engage,

that

WORDS

Persuade

for

...

KRISTEN DEDEYN KIRK

Journalist • Content Marketing Strategist • Copywriter

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If you're an editor or a marketing executive, you value     

a writer who draws in readers, keeps them engaged,       and inspires action.

 

The action could be reading more stories, trusting a leader, or investing in a service, all of which boost your image,   and bolster your profits.

 

For 25 years, I’ve kept these key actions top of mind as I've crafted award-winning articles and marketing content –often about technology, healthcare, and education.

 

     I welcome the chance to help you. Please contact me

        at Kristen@kristendedeynkirk.com.

 

 

 
TESTIMONIALS

“A valuable asset on any project, Kristen is dependable and creative. From writing an annual report, capturing a patient story or interviewing physicians for a brochure, she is incredibly detailed and knows how to translate difficult concepts for a consumer audience. I am grateful to have such a reliable partner for my content needs.”

--Brian A. York, Manager, Customer Development and Marketing, Sentara Healthcare

"Kristen was amazing to work with when she served as editor of Teachers Magazine for four years. She expertly edited articles from up to 40 contributors to make them impactful. She wrote insightful editorials and liaised with the designer to ensure the magazine looked great." 

 

-- Karen Boyes, CEO, Spectrum Education Ltd

"Kristen is a sensitive and probing interviewer and an intelligent reader of documents. She has repeatedly demonstrated tenacity, fearlessness in the face of recalcitrant public officials and skepticism when dealing with private sources. While her first priority is getting at the truth and reporting it accurately, she also presents her information in engaging ways with an eye for telling details." 

 

--Tom Robotham, Editor-in-Chief, Port Folio Weekly 

"Kristen has been able to effectively tell the brand story on every writing project. She captures the client's voice and tone and takes on a more in-depth role than many writers by brainstorming on the message and hierarchy of information. Kristen brings her copywriting expertise to everything from profiles and case studies to complex data graphics and teaser copy."

--Theresa Ceniccola, Vice President and COO, Red Orange Studio

“Kristen wrote for and edited a magazine I created to engage adults considering college. Her feature stories captured students’ and professors’ experiences with thoughtful details and telling quotes that prompted readers to ask for more information about our school. Her editing emphasized story-telling elements in others’ work and helped the magazine shine.”

 

--Bill Candler, former director of communications, Tidewater Community College

"Kristen is a regular contributor to CoVa Biz and Coastal Virginia Magazine. She has written articles on many topics, including technology, real estate, education, healthcare, food, wine, and public figures. She has been consistently chosen to cover stories based on her clear and concise organization, engaging tone, dependent accuracy, and complete reliability."

 

--Angela Blue, Editor-In-Chief, CoVa Biz and Coastal Virginia Magazine

SKILLS
 

Writing long-form articles

and five- to fifty-page reports

Creating and executing

strategy and content plans

Writing service articles, social media posts, websites,

and white papers
 

In-depth reporting;

Identifying and interviewing sources

Interpreting data and research; 

simplifying complex concepts

Developing and editing copy 

 
 WRITING CLIPS

Business and Technology

Experience: With a degree in business communications, I've written hundreds of feature stories about business and technology. My experience also includes crafting editorial plans, marketing plans, and promotional materials such as websites, annual reports, media releases, advertisements, social media posts, and brochures. I deepened my business acumen as a Virginia Beach Jaycees member and as a LEAD Hampton Roads graduate.

         

Teaming with: The Virginian-Pilot, The Buffalo News, Dollar Tree, Empire Bank, Radio BOP New Zealand, and CoVa Biz

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Analyzing the marketing

campaigns of southeast Virginia

 ADDITIONAL CLIPS

Healthcare and Health

Experience: From working as a science research assistant and founding a health magazine to interviewing physicians and guiding corporate communication, I've mastered feature writing, content marketing writing, and copywriting. I have extensive experience covering numerous topics, including nursing, orthopedics, oncology, cardiac care, stroke, technology, and medical groups.

To learn more about health challenges, I served on the Children's Health Investment Program board and on the Red Cross of WNY communications board and as a pro-bono developmental editor for the book You Can't Imagine: A Mother Shares Her Daughter's Journey with Traumatic Brain Injury.

Teaming with: Cornell University, Port Folio Weekly, Tidewater Parent,    Blue Cross and Blue Shield of WNY, Eastern Virginia Medical School,  Children's Hospital of the King's Daughters, Chesapeake Regional Healthcare, Sentara Healthcare, Sentara College of Health Sciences,    Sentara Medical Group,Optima Health, and The Vein Center of Virginia

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Pioneering physicians who are

saving and improving lives

 ADDITIONAL CLIPS

Education and Parenting

Experience: As one of the first writers honored with a journalism fellowship in the Child and Family Policy program, I met with leaders and legislators for briefings on challenges in education and related socio-economic factors and received advanced coaching in telling stories anchored in policy. I also served as editor for an international teachers magazine; as copy editor for two college magazines and an art history book; and as founding producer for a parenting website. I've written news, feature, and how-to articles, as well as web copy, profiles, and recruitment collateral. I'm a founding moderator for a social media university parents' group and an active member of a best-practices group.  

Teaming with: Foundation for Child Development, Teachers Matter, Spectrum Education, MyTidewaterMoms.com, Tidewater Parent, Brain, Child, Scary Mommy's Club Mid, Virginia Wesleyan University, Sentara College of Health Sciences, Eastern Virginia Medical School, Ithaca College, Christopher Newport University, Tidewater Community College, Cornell University,Chrysler Museum of Art, and Coastal Virginia Magazine

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Money managers making your

college fund grow, no matter how much time you have left to pay tuition

Expert advice on the sweet spot between too much and too little

sleep for students 

 ADDITIONAL CLIPS
 
 
 
AWARDS AND HONORS

Virginia Bar Association

First place award for journalism

Virginia Council on Economic Education

First place award and honorable mention

Economic writing

Virginia Press Association

First place awards

Education writing, political writing,

feature writing, and feature series

Foundation for Child Development 

Journalism Fellow

Child and Family Policy Fellowship Program

Public Relations Society of America

Excalibur award for newsletters

Radio New Zealand

First place award 

Commercial campaign series

Virginia Press Association

Second, third, and honorable mention awards Business writing, political writing, feature writing, and feature series

Key Bank

First place award 

Corporate volunteer programs

 

Here's why you should hire me.

I'll ask about your goals.

I'll ask why you're doing  this project at this time. 

I'll interview and conduct research thoroughly, and write persuasively. 

I'll ask about your audience.

I'll analyze similar projects others have executed.

I'll meet your deadline and ensure you love the content as much as I love my dog. 

My Treeing Walker Coonhound

If you haven't already, please read about my experience and expertise. 

My About and Skills sections give you a quick summary. 

I'm happy to tell you more about why we should work together. 

Please email me to set up a call soon.

© 2020 By Kristen DeDeyn Kirk