KRISTEN DEDEYN KIRK
Journalist • Content Marketing Strategist • Copywriter
If you're an editor or a marketing executive, you value
a writer who draws in readers, keeps them engaged, and inspires action.
The action could be reading more stories, trusting a leader, or investing in a service, all of which boost your image, and bolster your profits.
For 25 years, I’ve kept these key actions top of mind as I've crafted award-winning articles and marketing content –often about technology, healthcare, and education.
I welcome the chance to help you. Please contact me
“A valuable asset on any project, Kristen is dependable and creative. From writing an annual report, capturing a patient story or interviewing physicians for a brochure, she is incredibly detailed and knows how to translate difficult concepts for a consumer audience. I am grateful to have such a reliable partner for my content needs.”
--Brian A. York, Director, Business Line Marketing, Corporate Marketing, Sentara Healthcare
"Kristen was amazing to work with when she served as editor of Teachers Magazine for four years. She expertly edited articles from up to 40 contributors to make them impactful. She wrote insightful editorials and liaised with the designer to ensure the magazine looked great."
-- Karen Boyes, CEO, Spectrum Education Ltd
"Kristen is a sensitive and probing interviewer and an intelligent reader of documents. She has repeatedly demonstrated tenacity, fearlessness in the face of recalcitrant public officials and skepticism when dealing with private sources. While her first priority is getting at the truth and reporting it accurately, she also presents her information in engaging ways with an eye for telling details."
--Tom Robotham, Editor-in-Chief, Port Folio Weekly
"Kristen has been able to effectively tell the brand story on every writing project. She captures the client's voice and tone and takes on a more in-depth role than many writers by brainstorming on the message and hierarchy of information. Kristen brings her copywriting expertise to everything from profiles and case studies to complex data graphics and teaser copy."
--Theresa Ceniccola, Vice President and COO, Red Orange Studio
“Kristen wrote for and edited a magazine I created to engage adults considering college. Her feature stories captured students’ and professors’ experiences with thoughtful details and telling quotes that prompted readers to ask for more information about our school. Her editing emphasized story-telling elements in others’ work and helped the magazine shine.”
--Bill Candler, former director of communications, Tidewater Community College
"Kristen is a regular contributor to CoVa Biz and Coastal Virginia Magazine. She has written articles on many topics, including technology, real estate, education, healthcare, food, wine, and public figures. She has been consistently chosen to cover stories based on her clear and concise organization, engaging tone, dependent accuracy, and complete reliability."
--Angela Blue, Editor-In-Chief, CoVa Biz and Coastal Virginia Magazine
Writing long-form articles
and five- to fifty-page reports
Creating and executing
strategy and content plans
Writing service articles, video scripts, social media posts, websites, and white papers
Identifying and interviewing sources
Interpreting data and research;
simplifying complex concepts
Developing and editing copy
Business and Technology
Experience: With a degree in business communications, I've written hundreds of feature stories about business and technology. My experience also includes crafting editorial plans, marketing plans, and promotional materials such as websites, annual reports, media releases, advertisements, social media posts, and brochures. I deepened my business acumen as a Virginia Beach Jaycees member and as a LEAD Hampton Roads graduate.
Teaming with: The Virginian-Pilot, The Isle of Wight Observer, The Buffalo News, Dollar Tree, Empire Bank, Military Influencer, Radio BOP New Zealand, Tidewater Builders Association, Green Magazine, atHome and CoVa Biz
campaigns of southeast Virginia
Building a cost-saving "green" home: The technology making it possible
Healthcare and Health
Experience: From working as a science research assistant and founding a health magazine to interviewing physicians and guiding corporate communication, I've mastered feature writing, content marketing writing, and copywriting. I have extensive experience covering numerous topics, including nursing, orthopedics, oncology, cardiac care, stroke, technology, and medical groups.
To learn more about health challenges, I served on the Children's Health Investment Program board and on the Red Cross of WNY communications board and as a pro-bono developmental editor for the book You Can't Imagine: A Mother Shares Her Daughter's Journey with Traumatic Brain Injury.
Teaming with: Cornell University, Port Folio Weekly, Tidewater Parent, Blue Cross and Blue Shield of WNY, Eastern Virginia Medical School, Children's Hospital of the King's Daughters, Chesapeake Regional Healthcare, Sentara Healthcare, Sentara College of Health Sciences, Sentara Medical Group,Optima Health, and The Vein Center of Virginia
saving and improving lives
of struggling for safety
A young family's firsthand experience
nursing across the care continuum
Education and Parenting
Experience: As one of the first writers honored with a journalism fellowship in the Child and Family Policy program, I met with leaders and legislators for briefings on challenges in education and related socio-economic factors and received advanced coaching in telling stories anchored in policy. I also served as editor for an international teachers magazine; as copy editor for two college magazines and an art history book; and as founding producer for a parenting website. I've written news, feature, and how-to articles, as well as web copy, profiles, and recruitment collateral. I'm a founding moderator for a social media university parents' group and an active member of a best-practices group.
Teaming with: Foundation for Child Development, Teachers Matter, Spectrum Education, MyTidewaterMoms.com, Tidewater Parent, Brain, Child, Scary Mommy's Club Mid, Virginia Wesleyan University, Sentara College of Health Sciences, Eastern Virginia Medical School, Ithaca College, Christopher Newport University, Tidewater Community College, Cornell University,Bryant and Stratton College, Chrysler Museum of Art, Military Families, Hampton Roads Magazine/ Coastal Virginia Magazine
college fund grow, no matter how much time you have left to pay tuition
Expert advice on the sweet spot between too much and too little
sleep for students
incivility and how to curb tension
AWARDS AND HONORS
Virginia Bar Association
First place award for journalism
Virginia Council on Economic Education
First place award and honorable mention
Virginia Press Association
First place awards
Education writing, political writing,
feature writing, and feature series
Foundation for Child Development
Child and Family Policy Fellowship Program
Public Relations Society of America
Excalibur award for newsletters
Radio New Zealand
First place award
Commercial campaign series
Virginia Press Association
Second, third, and honorable mention awards Business writing, political writing, feature writing, and feature series
First place award
Corporate volunteer programs
Here's why you should hire me.
I'll ask about your goals.
I'll ask why you're doing this project at this time.
I'll interview and conduct research thoroughly, and write persuasively.
I'll ask about your audience.
I'll analyze similar projects others have executed.
I'll meet your deadline and ensure you love the content as much as I love my dog.
My Treeing Walker Coonhound
If you haven't already, please read about my experience and expertise.
I'm happy to tell you more about why we should work together.
Please email me to set up a call soon.
© 2020 By Kristen DeDeyn Kirk